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This web site had the following on the web page, "Rated 5 Star by our customers Take a Look." We noticed that the web page said " We can help you preserve one of your most precious assets, your hearing." It also said " You dont have any products in your cart. Bikers, shooters, musicians and workers in noisy industries you know the feeling, dulled hearing, buzzing, whistling in the ear, fatigue. All sure signs of hearing damage and that damage accumulates every time youre within such noisy environments. Use our expertise and efficiency to create custom solutions, protecting your ears whilst on the road." The header had Ear Plugs as the highest ranking optimized keyword. It is followed by plugzz, ear protection, and hearing protection which isn't as ranked as highly as Ear Plugs. The next words plugzz.co.uk uses is ear protectors. hearing protectors was included and could not be viewed by search engines.